The basic premise of the documentary is about a normal Dad from London, David Bond who appoints himself as the Marketing Director of Mother Nature because he sees that his children are watching too much telly and are not playing outside as much as they should. Bond goes to various marketing gurus and creates a lovely manifesto that implores people of all ages to go outside and explore and embrace their childhood:
"The Wild Network exists to champion and support connection with nature and
wildness in children and young people.
The Wild Network mission is to support children, parents and guardians
of children to roam free, play wild and connect with nature.
We believe all children should have the right to access the outdoors for play,
learning, expression and development of healthy mind and body.
We encourage, provoke, nudge, support, innovate and campaign for children,
kids and young folk to get up and outside."
Even though we live in the city we do try to get Oliver outside as much as possible. We go to our neighbohood park daily (weather permitting) and we go hiking in the surrounding reservations and we also go to Drumlin Farm to see animals but we still do exist in our daily life in a city setting and I do hope that Oliver can foster a love and respect for Mother Nature. I hope that we as parents can remember to let go a bit and embrace the saying coined by Lady Allen of Hurtwood a landscape architect; "Better a broken bone than a broken spirit."